As we walk the streets of our village many people don’t give a thought to Moseley Wines, unless of course you’d like a refreshing can of strong lager. In a number of forms it’s been providing a much needed service to the people of Moseley for years. In a sense it is a dying breed, there are now only seven places within a half mile radius where you can buy off site alcohol.
What many people probably don’t know is that the distinctive shop façade isn’t purely down to a cavalier attitude to signage. We spoke to the Chief Executive of Moseley Wines PLC who gave us an interesting insight into his mind and business. He told us “I’ve got two loves in my life, booze and literacy. Actually no, make that three, I love Nick Hewer as well, you know the bloke off Countdown? I love his cutting wit and I learned pretty well everything I know about business from The Apprentice. Hmm, that might explain the high turnover of staff. For years I spent everyday trying to conceive of how I could combine all of the things I love to make Moseley a better a place. Then it came to me, make my shop a living tribute to Countdown.
Over the last few years we have gradually reduced the number of letters giving customers the opportunity to play a real life conundrum.
Unfortunately now you can only really come up with Mew or Wem. I’d probably not take Wem as that’s a small town in Shropshire, are you allowed to have names on Countdown? I’ve never actually watched it all the way through.”
Our more informed reader will now know that they are entitled to a 25% discount on new world wines if they take part in the world’s worst game of Countdown.