When professional sign makers turned up in Moseley last week we knew we were in for some sort of treat, but nobody expected what happened next. Dixons, known throughout Moseley for their striking yellow sign, and reasonably priced houses, have undergone a major transformation. The retro eighties style has gone and is replaced by an exciting 21st Century frontage, the like of which has not been seen in Moseley before.

The manager of Dixons told us “We felt a need for a change, the exciting world of property retail doesn’t stand still and we don’t either. The previous sign was all very well but it didn’t really define us as a company – our new sign hopefully will. You see it says Dixons, that’s us, and Countrywide which is alsous, we’re not only in Moseley and Kings Heath you know.” This sickening example of company loyalty continued “At the end of the day it looks more professional than those fuckers at Seekers. They’re always coming round here flaunting their letting service, it really pisses me off.”

The Moseley traders association were said to be in heated discussions last night about any future developments within the central shopping area. The main concern is that as the new shop front war develops Moseley could be left resembling something like downtown Las Vegas, obviously without casino’s or anything resembling fun. In order to avert this potential disaster local traders will be meeting outside Dixons later this week to throw stones at the new sign and generally vent their despair.

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