Passengers on the 50 bus were rooted to their seats last week when Moseley opticians “Eye Society” unveiled it’s latest crazy marketing strategy. Renowned locally for it’s cheeky name and contempt for mainstream opticians, it boldly opened a shop with the same name in the same street.

Many retail comentators saw this move as reminiscent of the notorious boom in shops called “Zen”, seen in Moseley in recent years. Though it certainly seems to have their bitter rivals “Pabari Opticians” worried. Their spokesperson told us “It’ll never last, it’s just some cruel trick to confuse postmen. Anyway we’ll just smash their windows or something.”

A press release from “Eye Society” said “Through our dual premises approach to eye care we show our customers that their self has both a Yin and a Yang, just as a person has a left eye and a right eye.”

Eye on Moseley feels it’s unlikely that Moseley residents would fall for such a cynical attempt to cash in on something a Buddhist told them.

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